Use active verbs.

Active verbs are not soccer players. Active verbs dribble the ball down the field, smack the dripping sweat away from his eyes, feel the rush of the approaching defender and sweep the ball backwards to his teammate.

Active verbs are not girls. Active verbs untwist the mascara brush, lean her stomach over the bathroom counter, close one eye and gently shake the brush in a horizontal fashion while moving towards the tips of her eyelashes.

Active verbs make a noun do something, according to Feature Writing: The Pursuit of Excellence by Friedlander and Lee. (more…)